Turning Vice into Charm

Have you seen the Sears commercials featuring Brett Favre?

If you watched the Monday Night game -- or much other football this season -- then you've had opportunity to see it. Still, with all the capacity we have that allows us to miss commercials, it's possible that you may have missed this.

It's worth watching.

There is a short version, which is absolutely charming, and can be found on YouTube here:



http://www.youtube.com/watch?v=b9enj55iSwk&feature=channel


And then there is a longer version, which can also be found on YouTube:


http://www.youtube.com/watch?v=2xDhi06XIAM

Considering his familiarity and popularity, Favre had never been used much as a pitchman. Nothing compared to, say, Peyton Manning. He did some local auto dealer commercials for a while, and eventually he was frequently seen on the jeans commercials nationwide. But this Sears ad campaign is real genius.

I admire Brett's willingness to poke fun at himself. And his understated style is just right for the ad. If you haven't caught it on TV (or radio), click, watch, and enjoy!